Whisk wet ingredients together until smooth
Whisk dry ingredients together in a separate bowl
Add dry ingredients to wet and combine well
Pour half the batter into 9x5 loaf tin lined with parchment paper
Dollop half of the jam on top the batter, and use a toothpick to swirl it around
Top with remaining half of batter, and repeat on the top with the dollops of jam and swirls
Bake at 350F for 45-50 minutes, or until a toothpick comes out clean
Allow to rest in the tin 5 minutes, then pull up with the excess parchment paper over the sides and place on a wire cooling rack to finish cooling
Slice and enjoy!
Keep leftovers stored in the fridge in an airtight container